All about British Columbia’s newest Iconics
Rainforest to Rockies
Rainforest to Rockies is an extraordinary journey along ever-changing landscapes from Vancouver on the Pacific Coast to the Canadian Rockies. Rugged shorelines meet lush rainforests at the edge of vibrant cities. Fertile valleys shift into arid desert and golden grasslands. Rivers rush from alpine lakes and waterfalls, through steep canyons and towering mountains before meandering to the sea. This is one of the world’s most iconic journeys, taking travellers from sea to sky, by road, rail, or trail. Highway loops and offshoots are an invitation to find tucked-away places, see wildlife in its natural habitat and connect with welcoming locals and diverse cultures along the way. Rainforest to Rockies is the quintessential Canadian road trip, where natural wonder unfolds at every turn.
The Great Wilderness
Journey into The Great Wilderness, the northernmost area of British Columbia, Canada, where adventures wait around every corner. Here, travellers will discover the extraordinary in glaciated valleys and lava beds, magnificent mountains and thundering waterways. It’s a place where history is sacred and legends linger, passed down through generations of Indigenous Peoples who have stewarded the land for millennia. This is a place for slow travel, where ribbons of open road offer a visual meditation. It’s also a place for wilderness adventurers seeking the rush of adrenaline in epic river rafting or a hike to the top of a mist-shrouded waterfall. Wherever you find yourself in The Great Wilderness, you’ll become immersed in a land of fascinating characters, natural wonders, ancient geology, and enriching experiences. Those lucky enough to come leave with a newfound wisdom gained from the stories and experiences collected along the way.
The Infinite Coast
The Infinite Coast is the journey along the dramatic Pacific edge of Canada where ocean, land, and forest intertwine, shaping a landscape in constant motion. The Pacific’s tides carve deep into the shore, rainforests rise from the mist, and mountains stand tall against wind and waves. Here, nature’s power is felt in every moment — paddling waters where whales may surface, sailing past cliffs shaped by storms, or trekking through shadowy forests where the trees seem to breathe. Over 50 First Nations steward this coastline, preserving traditions woven into land and sea, while sharing their knowledge with visitors. To travel The Infinite Coast is to move with its energy, shaped by the Pacific’s relentless pull.
Nature's Heartland
In Nature’s Heartland, the land doesn’t just hold stories — it tells them. The Fraser River weaves through canyons and plateaus, shaping both the terrain and the lives connected to it. As the river flows, so do the experiences — riding horseback along timeworn trails, rafting whitewater bends, moving through landscapes still shared with caribou, wild horses, and circling eagles. That deep connection runs through generations. Indigenous Peoples continue to care for this land, sharing knowledge passed down through stories, art, and tradition. Ranchers and artisans follow seasonal rhythms, shaped by the same forces. Here, history lives in the landscape, and nature continues to weave past and present into new stories.
Valleys & Vineyards
Valleys & Vineyards invites you to experience a land of lush valleys, cooling lakes, and quiet rejuvenation. Rooted in tradition and sustainability, this area is home to the Seven Generations Pledge — a commitment to preserve lands for future generations, inspired by Indigenous philosophy. Golden hills and life-giving waters meet vineyards, where award-winning wines and farm-to-table dining celebrate the land’s generosity. Here, adventure flows at your pace — paddle tranquil waters, cycle scenic trails, or wander along sunlit paths. Nature and culture intertwine, offering moments to reflect, connect, and savour. Gather with friends, share laughter, and celebrate being at one with the land. This is where souls are nourished.
Birthplace of Adventure
Step into the Birthplace of Adventure, a land of endless mountain ranges, sweeping valleys, and stories older than the mountains. Walk in the footsteps of Indigenous Peoples whose traditions and creation stories are rooted in the land formations. From the sacred hoodoos to glacier-fed rivers and healing hot springs, nature offers gifts that have been respected and nurtured for generations. Here, the mountains aren’t just a backdrop—they’re a way of life. Whether you’re carving through the birthplace of heli-skiing, riding through Canada’s Mountain Biking Capital, soaking in rejuvenating hot springs or paddling down a crisp alpine river, outdoor adventure is a part of daily life. Alongside a diverse array of outdoor adventure in the mountains, you will also experience the mountain culture unique to this area. Mountain communities each have their own distinct character. Locals, grounded and unpretentious, live with a deep respect for the land, embracing its rugged beauty with humility and pride.
